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2012.com Finally Changes Hands

August 25, 2014

Back in 2010, I covered the domain 2012.com, which had been sitting idly for years without resolving.  The owner had been adamant that, “this domain is not for sale. Please do not call. Please do not write. Please do not email.”

Then again toward the end of 2012 I speculated that the domain’s value might be heading toward a cliff along with the end of the Mayan calendar.

Well it seems that the domain finally did change hands.  Previously the domain was registered to a Sunil Gupta, whereas it is now under registration with a Chinese owner with an @GoldenName.com email address.  The whois also states, please contact with 4.cn brokers in one of the address fields.

Now that 2012 has come and gone, what do you think of the value of 2012.com?

I am not sure if those combination of numbers have any significant meaning in Chinese, apart from the significance of the year.  At the end of the day, it is still an NNNN.com.

The original owner could have sold this domain for a large sum at the height of the 2012 doomsday pandemonium the media was pimping. Perhaps the money was just not that important to him.

Check out this graph of the search interest over time for the term ‘2012’ from Google Trends:

2012 graph from Google Trends

Note that the graph looks roughly the same for any year (e.g. 2011, 2013, etc.)

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