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A Sale Isn’t A Sale Until The Money Has Hit Your Bank Account

February 24, 2012

I know its been said before, but I needed a little reminder today …

As a former online poker player I tend to draw a lot of parallels from the poker table.  One lesson I find myself having to relearn (its something I know but need to be reminded of from time to time) is that of keeping an even temperament in the face of lost sales.  The fact is that a sale isn’t a sale until the money has hit your bank account, or the cash is in your wallet.

yin yang

domain yang

If you’ve ever watched some of the top professional poker players in the world, as I frequently have on TV, you may have noticed that for many, their reaction to big wins and big losses are largely the same.

Whether they were behind and hit that one right card to rake in a huge pot, or whether they were ahead in the hand and then caught the unfortunate “bad beat” from an opponent, they seem to react to the amazing fortunes and misfortunes of the game in equal measure, taking it all in stride.

Some would call it a kind of ZEN.

The idea is not to be affected by the outcome, so long as you play to the best of your ability.   So it goes with domaining.

Someone contacted me last night about purchasing a domain, and from the nature and tone of the email I made the cardinal sin of believing the money was already in my pocket – that the sale was a lock.

Today the buyer has informed me that they’ve had second thoughts and changed their mind.

I began to feel a bit angry about the situation, at first, which shortly turned to feelings of disappointment and dejection. Why?  It was a feeling that I had lost something:  I’d lost the sale, and that the money I’d already imagined was in my pocket was now gone.

The facts are that I had lost nothing.  You can’t lose something you never had to begin with.  That’s why I find it important in this business, as in poker, not to get too ‘up’ at any given moment, because sales can turn on a dime.

In the end, I’m not going to let the lost sale ruin my day.  Rather than continuing to feel disappointed, I decided to accept reality, then do something productive about it (writing this post), and move on.   The important thing is to keep playing the game to the best of my ability regardless of the outcome.

I think its a lesson most of us already know at some level, but today I needed the reminder. Hopefully this was a helpful reminder to some of you out there as well.

Happy Friday, and have a great weekend..

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