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New Company Using Left-of-the-Dot Domain Hack In.gredients.com

August 30, 2012

While browsing through the latest issue of my local newspaper Community Impact, I happened to see the following news blurb on a recently opened brick & mortar store in my area.

Owners and brothers Joseph and Christian Lane opened in.gredients on Aug. 4 at 2610 Manor Road.  The store is a zero-waste, package-free micro-grocery store featuring local and unprocessed food.  275-6357, www.in.gredients.com, Twitter: @in_gredients

Building out a web presence on a left-of-the-dot domain hack is nothing new; it was first made popular by social bookmarking site del.icio.us (now delicious.com) years ago, but its still rare.

in.gredients logo

The strategy can be a clever way for startups to bootstrap with little or no funding to secure a decent quality domain, but ultimately as the site gets popular it will surely end up leaking traffic over to the generic ingredients.com.

Although In.gredients grocery store only opened its doors less than a month ago, it appears their website is much more established.  My SEO browser plugin shows that the site currently has a Page Rank of 5 and an Alexa rank of 876,705.

The root domain gredients.com has been registered since November 2010.

According to Entrepreneur Magazine who covered the company in their 100 Brilliant Companies of 2012, In.gredients was initially funded through popular crowdfunding site IndieGoGo.

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