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Remembering Where You Came From

January 8, 2010

As a domain investor like me you no doubt receive a lot of unsolicited junk email from people looking to pitch you their unwanted domains, often because you own the same domain in another extension, but sometimes for other reasons, some more or less valid.

Occasionally there is a welcome offer, and in fact I have even purchased one domain as a result of receiving a random email from someone who I believe must have found my contact info through a whois search. (The domain I bought contained my Niece’s first name and I wanted it to build her a website.)

But for the most part what you get is nothing but junk, and time is valuable. Your time is money as they say.

In the past such emails would go right to the trash bin or spam folder, but these days I now employ a different tactic. I try to help.

It almost sounds radical doesnt it?

I try to help because I remember where I came from and what it was like to first discover the world of domaining and then the stark realization upon looking back after years of experience at how utterly little I knew and how futile most of my efforts were.

But there were always people there to learn from, mostly on the domain forums where we talk shop and trade secrets, and help other newcomers to understand the art and the science of domaining as we once needed help.

When I came home last night from watching the BCS Championship Bowl with some friends I checked my email and found I had been contacted with a detailed offer as to why I should buy a .info typo.

It was clear the individual had put some thought into crafting a well written email (aside from the fact English was clearly not his first language) and establishing a value proposition as to why the domain should be worth something for me to own.

I responded as follows:

Hi (First Name),

I don’t mean to be rude but you are wasting your time with this .info domain. I can see you put a bit of effort into contacting me which is more than many domain investors even care to do (research potential buyers, write a cordial email, think strategically, etc). I would advise you to focus on better domains and spend your time more valuably. Xxxxxxxxx (the name of the domain) looks like a clear typo in a weaker extension and I dont see how you will sell it for any amount of money.

My hope was that I may be able to save this well-intentioned fellow from wasting any more time, in case he was planning to send out dozens more of these emails or trying various other means to market his typo.

It appeared the would-be seller was at least grateful to receive my feedback as I found his reply in my inbox this morning expressing the same.

Nowadays I respond to EVERY single domain solicitation I receive (except for scams of course). Whether good or bad, I never blow the person off. At the very least I can help steer someone in the right direction, and who knows, in the best case some future potential opportunity may arise out of the communication.

Have a great weekend..

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