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Should You Care About the .MX Showcase Auction?

November 1, 2010

What’s the deal with Mexico in the domain name space and how good of an investment is the .MX ccTLD?

Is she is, or is she ain’t?  That is the question, and has been a topic of discussion for domainers and domain investors since early on in the .MX landrush of 2009. So why should you care about the upcoming .MX domain showcase auction?

I do believe that .MX is a good investment and capable of showing solid returns and will one day mature into a more robust end-user market. There is evidence of that already.  But while many domain investors will wait for the auction results to “see how the market is gauged” that leaves an opportunity for those with the foresight to pick up some value buys. Here are some reasons I’ve been a fan of .MX …

Following is culled from the Wikipedia entry on Mexico, mostly from the the opening few paragraphs, without even drilling down into sub-sections…

  • Mexico is the 14th largest independent nation in the world. With an estimated population of 111 million, it is the 11th most populous country and the most populous Hispanophone country on Earth
  • After rapid economic, social and technological growth beginning in the 1990s, Mexico is now both one of the world’s largest economies and one of the fastest growing economies in the world, with a stable growth rate of 7.6%
  • in 2009 Mexico surpassed the world bank’s high income economic threshold to become a high income country
  • Mexico is considered a newly industrialized country and an emerging power. It has the 13th largest nominal GDP and the 11th largest by purchasing power parity
  • the world’s tenth most visited country with over 21.4 million international arrivals
  • Mexico has the largest media industry in Latin America, producing Mexican artists who are famous in Central and South America and parts of Europe, especially Spain.
  • English is widely used in business at the border cities, as well as by the one million U.S. citizens that live in Mexico, mostly retirees in small towns in Baja California, Guanajuato and Chiapas (editors note: quite a surprising fact)
  • on an every-day basis most Mexicans listen to contemporary music such as pop, rock, etc. in both English and Spanish

Aside from all of the above, I know that the team behind NIC Mexico, the organization responsible for the .MX registry, are highly professional, and from what I’ve seen and from those whom I’ve personally corresponded with they are very committed to driving awareness and growth of the .MX  TLD.

One other quick point: On today’s internet brevity is key, and becoming more so. With the proliferation of twitter, URL shortening services, the mobile web, and so forth, shorter is better.  I feel confident that the new-school of internet marketers and advertisers out of Mexico will opt to drop the extra dot with increasing favor.  Corporations and established brands will eventually follow suit.

I’ll also point out that many of the domains at auction are strong keywords that offer great development potential. If pure-play domain investing isn’t quite your cup of tequila, why not buy a solid .MX to develop, monetize and build a brand to sell for greater profit to an emerging player in one of the world’s fastest growing economies. 😉

Auction Details

Auction Begins: Tuesday, Nov 2 at 10 a.m. ET (7 a.m. PT)
Auction Ends: Tuesday, Nov 9 at 3:15 p.m. ET (12:15 p.m. PT)
More details and a full list of domains at auction can be found here

Full Disclosure: I run the site Sales.mx which is a sponsor of the .mx showcase auction and own several of the domains that will be listed for sale.  Further, you should know that all investing entails risk and are advised to do your own due diligence when it comes to buying domains..

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