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I enjoy it when companies use out-of-the-box domains for branding and advertising campaigns, such as when I previously wrote about Dominos Pizza’s use of ThinkOven.com. Today I saw that Frito-Lay, a division of PepsiCo, is using the domain DoUsAFlavor.com as part of a new contest for their Lay’s brand potato chips, giving anyone the chance […]

Yesterday while watching the Knicks – Mavericks game (I had to see what all this Jeremy Lin hype was about for myself), I caught a commercial for Domino’s Pizza which ended with a plug for the domain ThinkOven.com The domain name forwards to an app on Domino’s Facebook fan page.  The campaign, who’s tagline is […]