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Travel and Tourism Companies in Singapore Aren’t That Hungry For New Business

February 17, 2012

At least, that’s the impression I get, based on recent experience.

I own a generic tourism-related domain of the form KeywordSingapore.com.  The domain gets some type-in traffic, and I have it forwarding to a For Sale landing-page, but as sometimes happens, instead of getting an inquiry on the domain for sale, I will get an inquiry about the product or service related to the domain.

So it was this past Sunday when I received an email from someone who was going to be on a one-day stopover in Singapore and looking to arrange a tour of the city.  They used the word ‘we’ in their email, so I assume it was more than one person, and for all I know it may have been a small group.

I thought this would be a good opportunity to contact some companies in the area to offer them the free lead, and in so doing, highlight the value of owning the domain should they have an interest in capturing more free leads of this sort in the future.    Here is a copy of the email I sent:

Hello, I have an email from someone who visited my domain www.————-.com and filled out the online contact form. They are looking to schedule a city tour of Singapore during a one-day stopover. Are you interested in servicing this lead?

I am emailing all major tour companies in Singapore, and the first to reply will get the lead.

To get more free leads like this, you may wish to consider purchasing www.————-.com. Please send your offer through the online contact form. You may also purchase the domain instantly through Go Daddy for (undisclosed amount) by following the ‘Buy Now’ link.

What’s interesting is, I sent the emails out using a service called Tout, which I read about through DotSauce Magazine.  Using Tout, I was able to track the open rate of the nearly 50 emails I sent out.  Here’s what that looked like:

Tout email campaign open rate

A 26% open rate is nothing to tout

As you can see, only 26% of emails I sent were actually opened.  (Caveat, 26% of 49 = 12.74, so I’m not exactly sure how they’re calculating that percentage.)  But on the expanded view I can see that actually there were a total of 11 emails opened.

That’s great to know, and illustrative of why email is a numbers game. Without that kind of feedback, all I would know is that 49 emails went unanswered, but I wouldn’t know why.  (really 47, as I sent two test mails to myself).

On the other hand, even of those 11 companies that did view the email, not one of them responded to the free lead.   Perhaps they got spooked because the email ended in a sales pitch.

Were I to do this again in the future, I might consider just offering the free lead without mentioning the domain for sale.  What do you think?  Do you think this had any impact on the lack of response, or was it just the case that none of these companies were that hungry for free business?.

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