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Two Out of Four Go Daddy Premium Listing Placements Go To ….

August 11, 2012

… If you answered BuyDomains portfolio, you would be correct.

Specifically, domains owned by BuyDomains always appear in the first and third positions, whereas domains registered with Go Daddy being sold by private sellers always occupy the second and fourth slots.

To verify this simply check for a domain name at GoDaddy that is already registered.  You’ll be presented with the message in red that this domain name “is already taken“, and as you scroll down the page you’ll see further options including a section titled Premium Domains You May Want.  These are Go Daddy’s Premium  Listings.

Here are four specific examples (though I have tested more, all with the same result)

First Example

First Example – Domain Searched: PrecisionHome.com

Owned by Buy Domains:

  • 1st position: PrecisionHomeLoans.com
  • 3rd position: PrecisionHomeBuilding.com

(2nd and 4th position domains registered with Go Daddy, owned by other sellers)

Second Example

Second Example – Domain Searched: PrecisionAuto.com

Owned by Buy Domains:

  • 1st position: PrecisionAutoMasters.com
  • 3rd position: PrecisionAutoClinic.com

(2nd and 4th position domains registered with Go Daddy, owned by other sellers)

Example Three

Example Three – Domain Searched: DailyBargains.com

Owned by Buy Domains:

  • 1st position: DailyBargain.org
  • 3rd position: BargainSki.com

(2nd and 4th position domains registered with Go Daddy, owned by other sellers)

Example Four

Example Four – Domain Searched: DomainAnimal.com

Owned by Buy Domains:

  • 1st position: AnimalLand.net
  • 3rd position: AnimalWorldInternational.com

(2nd and 4th position domains registered with Go Daddy, owned by other sellers)

This is great for BuyDomains which I believe owns upward of 1 million domain names (based on 942,709 domains currently using NS.BUYDOMAINS.COM name server), but not so good for smaller portfolio holders as it essentially cuts their exposure in half, squeezing them out of Premium Listings even if their domain might have been a closer match to the domain the customer had originally searched for.

I suppose this also raises the question as to whether it’s the best possible solution for the end user.

I’m curious as to whether BuyDomains pays the standard 30% commission on Premium Listing sales but I would not be surprised if they have negotiated a lower rate based on the volume they are able to provide.

Although I have read on other blogs about Go Daddy partnering with BuyDomains/Afternic (both NameMedia companies) to make their listings available to Go Daddy customers, all of the stories I dug up qualified this by noting only that it entailed putting listings “in the registration path”, but I did not see anywhere that specifically mentioned Premium Listings.  So I am not sure if this is something new or whether people are already aware of it.

Additionally, most other stories also talked about the benefit to domain owners listing with Afternic, whereas in this case there is no benefit, as the 1st and 3rd Premium Listing spots are all exclusively owned by BuyDomains and do not include domains listed on Afternic by other domainers.

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